PROGRAM SARJANA

Strategi Pemerintah Italia dalam Meningkatkan Jumlah Wisatawan Internasional pada masa Great Recession tahun 2009 di Eropa

Title Strategi Pemerintah Italia dalam Meningkatkan Jumlah Wisatawan Internasional pada masa Great Recession tahun 2009 di Eropa
Author(s) Ahmad Syahputra
Drs. Usmar Salam, M.I.S.
Areas of Interest International Political Economy and Development
Publisher Departemen Ilmu Hubungan Internasional Fakultas Ilmu Sosial dan Ilmu Politik Universitas Gadjah Mada
Publishing Year 2015
Publishing Place Yogyakarta
Abstract/Notes Italy was able to keep the growth on the number of international tourists in 2009 in the global industry, especially when tourism industry experienced decrease on performance. The number of international tourists in Italy had not suffered decline in 2009, which was different from the number of countries included in the country's favorite tourist destinations, such as France, Spain, Germany, England. Italian government success in increasing the number of international tourists was inseparable from the success of the government's strategy in the face of great recession. These remarkable strategies is also supported by external factors such as the condition of the world economies, especially the United States which began to recover after the crisis of 2008 and the entry of several new members of the European Union at the end of 2008 making European banks could recovered quickly to the great recession. For the purpose of competitiveness improvement in the face of global competition in the future, Italia’s government has carried out strategies in increasing the number of international tourists in 2009, including when it was great recession. These strategies then focused on how the government creating policies and appeals, competitive prices, and the unity of tourism industry. The first strategy, the government had succesfully created a policy for increasing synergy and coordination through the DDCT as the agency responsible for the development of the industry in Italy premises issued a specific strategy in the face of crisis issued through appeal, long-term policies and short-term policies facing great recession. The second strategy, price is cheap for international travelers is one of the main strategies in the face of crisis. The third strategy is combining travel & tourism. This strategy can be translated how relationships or between stakeholders and stakeholder research agreement with the government. Combining travel & tourism also demanded to any tourism industry continues to improve services to priority customer satisfaction consumers.
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